Broadcast missed on Hyves

The public broadcasting collapsed on the popular social networks in the Netherlands. From tomorrow, users of hyves can announce for the gadget of broadcast missed.
With that gadget the digital archive of the public broadcasting can be use by users of Hyves. The newest novelty was presented last week during a meeting about ‘social television’ in Hilversum.

Personal
The gadget offers users the possibility to look back en store the programs of the Dutch channels 1, 2 and 3. But also the see what the favourite programs of your friends are and to tip friends about entertaining programs. With the gadget the users can compose their own program-offer and on base of what programs they watch, users of Hyves get a personal viewing advice with suggestions for other TV programs.

Connection
With the presence on the Dutch online friends network, the NPO (Dutch Public Broadcasting) wants to get the connection with a younger target group. The NPO also hopes to get more insight in the talk about the programs.
William Valkenburg, director internet coordination NPO said: “On networks as Twitter and Hyves there is a lot of talk about the programs of the public broadcasting. By offering our programs on places where people are active, we get an enormous wealth of information. Which programs watch people in the urban conglomeration and which programs watch people who live in the country. That information is very important for the public broadcasting.