Donor, yes or no ?

This question will be asked permanently on Hyves. All the 9.937.790 users of Hyves can register in their profile of they are a donor or not.

It is the first adjustment with a social goal since the establishment of Hyves in 2004. Besides data as name, age, residence and education people can see of a member donor is or not. With this adjustment Hyves is an official partner of the national Yes/NO campaign, that is developed by KesselsKramer. This campaign incites people to make a choice about organ donation and to fix this choice in the donor register. The concept for the cooperation with Hyves is developed by NOISE.

Hyves and the Yes/no campaign launch also a personal Hyves-campaign about the question: ‘What if you can save someone’s life, would you do that: Yes or No?’. In a gadget the users of Hyves put their own name and photo , in that case they can ask that question personal to their friends on Hyves. The question in that case is: ‘Would you safe my life”.
Within Hyves everyone can register themselves online as a donor directly. Together with partners as Hyves and through extensive guidance/actions the initiators hope the increase the number of donors in the Netherlands.

Broadcast missed on Hyves

The public broadcasting collapsed on the popular social networks in the Netherlands. From tomorrow, users of hyves can announce for the gadget of broadcast missed.
With that gadget the digital archive of the public broadcasting can be use by users of Hyves. The newest novelty was presented last week during a meeting about ‘social television’ in Hilversum.

Personal
The gadget offers users the possibility to look back en store the programs of the Dutch channels 1, 2 and 3. But also the see what the favourite programs of your friends are and to tip friends about entertaining programs. With the gadget the users can compose their own program-offer and on base of what programs they watch, users of Hyves get a personal viewing advice with suggestions for other TV programs.

Connection
With the presence on the Dutch online friends network, the NPO (Dutch Public Broadcasting) wants to get the connection with a younger target group. The NPO also hopes to get more insight in the talk about the programs.
William Valkenburg, director internet coordination NPO said: “On networks as Twitter and Hyves there is a lot of talk about the programs of the public broadcasting. By offering our programs on places where people are active, we get an enormous wealth of information. Which programs watch people in the urban conglomeration and which programs watch people who live in the country. That information is very important for the public broadcasting.